Fear of God introduces the Atlanta Capsule, a limited collection honoring the spirit of Atlanta.

This capsule highlights the city’s iconic sports legacy, featuring collaborative pieces with Atlanta’s big three teams; the Braves (MLB), Falcons (NFL), and Hawks (NBA). It also pays tribute to the influence of the Negro Leagues, highlighting teams including the Monarchs, Black Crackers, Black Yankees, Grays, and X-Giants.

The capsule includes custom batting gloves developed with Franklin Sports and exclusive hats from Fear of God’s ongoing partnership with New Era.

In the spirit of Civil Collection, echoing the integrity, resilience, resistance, and quiet strength that defined the Civil Rights Movement, the Atlanta Capsule features archival artwork of phrases “We Won’t Move” and “Freedom Now”, which appeared on protest posters in Atlanta during this era.

The campaign, photographed by Chris Rhodes, features Atlanta native 2 Chainz.

Discover The Atlanta Experience Playlist on Fear of God Stereo on Spotify.